Thierry Lefebvre, director of education at L.I.C. Formation has been a Gymglish partner since 2018.
His goal: to identify, enhance and develop useful resources to improve performance and wellbeing in the workplace.
Thierry reminisces on his 13 years of experience in the vocational training sector and gives us his view of the importance of language learning today.
Hello Thierry. Could you give us an overview of L.I.C. Formation?
L.I.C. Formation was created in 2006 and is made up of 3 departments: the foreign language training department, the bureaucratic and IT consultancy department and the management training department (HR & skills).
I am the director of education and co-owner of the company with my wife.
What are your clients’ needs in terms of language learning?
99.9% of our clients are company employees, aged 30 to 45. Their main motivation lies in gaining new skills for work purposes and doing business on a European or international scale. Speaking English allows them to prepare for future business trips or start new jobs abroad. Some of them are exposed to the English language on a daily basis and need to master the language to welcome visitors or foreign co-workers in their company.
L.I.C. Langues – the language department at L.I.C. Formation – offers a wide variety of language courses (on-site training, telephone courses, individual video conference courses via Skype or Webex, full immersion abroad, intensive courses in France, group courses, etc…). Which type of training would you say is the most popular amongst your trainees?
We offer a wide range of methods because all our training offers are personalized and tailored to meet our learners’ needs. Just like Gymglish, we start by assessing the needs of each learner before creating an efficient and personalized training program.
The most popular training offers are one-to-one courses with a teacher, telephone courses, video conference courses, as well as immersion programs in the UK or in Ireland.
How did you first hear about Gymglish?
I had been following Gymglish’s activity for a few years, through partners who were offering your courses to their clients. Someone from your Sales team got in touch with me, and one of my co-workers had just started a free trial of your lessons.
My clients gave me very positive reviews on Gymglish, which convinced me to become a partner a year and a half ago.
How do Gymglish and L.I.C. Formation complement each other?
With the help of Gymglish, we now offer our learners a Blended Learning approach, which seems to meet today’s market needs. The on-site course format, coupled with Gymglish courses, help complete our existing training offer. Some of my clients wish to focus solely on online courses and therefore only subscribe to Gymglish. Why is that? It’s first and foremost a money issue, because it’s a known fact that a private teacher is much more expensive than a Gymglish license! On another note, Gymglish is highly flexible, allowing learners to practice their English wherever and whenever they want.
Thanks to Gymglish I am now able to broaden my client portfolio. The method is very appealing to our learners and helps increase student participation rate. The 7-day free trial is an undeniable asset as future learners are able to test the method before starting their training.