5 ways to fine tune your decision-making process

If, like me, you are the CEO of a multinational company, with 50 employees and nearly unlimited resources at your disposal, you are likely confronted with the need to make hundreds of decisions daily.

These types of decisions are not easy to make, and objectively I’m great at making them. As a result, someone at Gymglish (I don’t learn names – it’s a time suck), asked me if I could give some tips for the decision-making process.

Without further ado, I present my own method, which is easily accessible to all, whether you’re a CEO like me, or even an executive vice president. To be honest, any privileged white male in a position of power should be able to easily integrate these easy steps into their management routine.

  1. Don’t drink coffee. Instead, drink a blend of raw organic root vegetables imported daily from the Himalayas. I’ve found that coffee gives me a quick buzz, but for sustainable decision-making that lasts me until 3 pm when Pilates starts, I need something long-lasting. By the time my dog walker stops by at 5 with my labradoodles Elon and Zuck, I’m still at the peak of my mental powers.

  2. Take micro naps early and often. I find that taking naps throughout the day helps keep me focused when the time comes to make a decision. Personally, I‘ve set up hammocks throughout the office and invested in blackout drapes for my meditation corner. If I have to make particularly challenging decisions, I’ll do it via video conference from bed or my summer home in Tahoe. This sort of habit is easy enough to put in place and puts you in the correct frame of mind to make decisions.

  3. Immersion Therapy. I first learned about immersion therapy during a sabbatical in Atlantis – the concept is simple enough: soak yourself underwater in a hot tub or jacuzzi long enough that your body eliminates all waste, and you’re good and wrinkled. After several hours, the body is tricked into believing that you’ve returned to the uterus. Upon emerging from the surface world, you should feel refreshed and confident, and ready to hire, fire and affect the lives of people you don’t know the names of. Sometimes this makes me think about my mother, but that only helps the process.

  4. Private helicopter > Private Plane. Lots of people complain about the noise produced by helicopters and on the impact it can have on mid-air conference calls. I’m about to go against popular opinion, but I am a fan of the helicopter rather than the plane. There’s something about the blades whirring at impossible speeds while your pilot hand feeds you grapes that gets me psyched for decisions, particularly HR decisions. Also, I love the smell of napalm in the morning.

  5. Stay humble. One challenge of decision-making is putting yourself in the shoes of your colleagues, employees, assistants, personal trainers and life coaches. The most important thing is maintaining perspective, which is not always easy to do. In order to keep from getting a big head, I try to smile at one Uber driver per day. I know it’s not a lot, and often they tell me as much, but for me – I like to think that I’m doing my part.

(Fake) Gymglish CEO Todd Fakerton

This article is part of the brand new Unofficial Gymglish Blog.

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4 thoughts on “5 ways to fine tune your decision-making process

  1. Laure Laforie

    Many years ago I followed your gymglish lessons, first with translations but after all English ! They were focused on the life of a San Francisco bsed firm specialized on perfumes. It was great but maybe you have “fresh” subjects !!!

    What is your new proposals for me as I love English !!!

    Thanks in advance fpr your answer(s) §

    1. Andrew

      Hello Laura, thanks for your message!
      Gymglish continues with the same stories and same characters, though we’ve done our best to update and modernize certain situations. Feel free to check back in if you are interested in trying it out and seeing what’s changed!


    It’s not new, I acted like that as long as I was an executive vice president. But if you swap himalayan roots with scotch or japanese whisky, il works better.

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