Every month, we take a look at a word in the headlines, in English, for your English. See more at The Word of the Month.
To launch: to throw forcefully, to start (a company), to market (a product), to set in motion (a rocket).
Launch in the News
This month, entrepreneur Elon Musk launched a rocket into space carrying humanity’s most precious cargo: a sports car.
The launch will revolutionize the way billionaires send their cars to space.
The question is, can Martians drive stick shift?
Don’t confuse Launch with:
Raunch: Vulgar, sexual content (ex: a raunchy magazine). Embarrassing if the aliens see this.
Paunch: A cute name for a belly. In space, no one is overweight.
Haunch: The hip or butt. If we lose some paunch and haunch, we’ll be ready for launch.
What to launch?
❌ A disinformation campaign: Facebook will gladly take your money to influence geopolitics.
✅ A company: Remember your idea for an app that counts the ducks you’ve seen?
❌ A missile. It’s just not polite.
✅ A career. You speak English. Nothing can stop you!